How MedRep Meeting built their entire sales org with Nooks, grew to $1M ARR and got acquired by Reveal Lazers.


Accessing non-local talent to scale their sales development team from 1 to 25 without an office.


Grew to 25 reps and hit over $1M in ARR in less than one year, led to an acquisition by Reveal Lazers.

Building a world-class team in Salesfloor

When MedRep Meeting first started in 2022, they needed access to non-local talent. They were ready to scale to multiple reps across the country but didn’t want to be limited by geography. Since their sales strategy involved unique training methods that relied on collaboration, they needed a way to work together without being in person.

Founder and CEO, Peter Skidmore, found out about Nooks from LinkedIn and decided that Salesfloor was the best solution to build a face-to-face culture. After onboarding, he started scaling his team from one rep to two reps and eventually to 25 reps in one year.

Creating a virtual working culture

Using Nooks Salesfloor, Peter used built a team-first cold calling culture in what became known as their virtual HQ. Much like an office, reps were incentivized to be online during calling hours and and rewarded for their efforts during those times.

Every day they logged in at 9 AM for their morning meeting, rang the bell and began calling. Veteran callers were able to coach newer callers and provide live feedback, much like they were sitting right next to each other. As a result, the team became hyper-productive, typically making 80+ calls and setting 8 meetings per day.

First medical inside sales company to be acquired

After just one year in business, their revenue grew from $0 to over $1M in ARR, an accomplishment that led to a first-of-it’s-kind acquisition by Reveal Lazers. The parent company wanted to invest in building their own inside sales team until they discovered MedRep Meeting. They decided it was better to merge with an already built, highly productive sales organization instead. There has never been an inside sales company acquired by a medical device company after just one year in business.

About the Virtual Salesfloor:

The Nooks Virtual Salesfloor creates a bullpen-like cold calling environment that allows sellers to call together, work as a team, and receive live feedback to maximize productivity. When the team calls together, they are free to talk, strategize, and review calls while the dialer is ringing. Once they get a pick-up on the other end, the rest of the team is muted so they can focus on their conversation.

About the AI Parallel Dialer:

The AI Parallel Dialer maximizes team's call blocks by allowing them to dial three to five numbers at the same time. The tool uses groundbreaking AI technology (Magic Connect) to connect the caller to a live person on the other end, instantly. The tool is native within the virtual headquarters so it's easy to use while sellers work together. Teams are 5x-ing their call volume and conversations to drive pipeline with Nooks dialer.

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